A moron in a hurry

Legal phrase used in trademark cases

A moron in a hurry is a phrase that has been used in legal cases, especially in the UK, involving trademark infringement and passing off. Where one party alleges that another has infringed their intellectual property rights by offering for sale a product that is confusably similar to their own, the court has to decide whether a reasonable person would be misled by the defendant's trademark or the get-up of their product. It has been held that "if only a moron in a hurry would be misled" the case is not made out. Although this formulation addresses only fairly extreme instances of confusability, and says nothing about less clear examples, the phrase is sometimes referred to as a "test".

This keyword could refer to multiple things. Here are some suggestions: