#argumentum_ad_captandum
Argumentum ad captandum
Specious argument: "captivate the masses"
In rhetoric, an argumentum ad captandum, "for capturing" the gullibility of the naïve among the listeners or readers, is an unsound, specious argument designed to appeal to the emotions rather than to the mind. It is used to describe "claptrap or meretricious attempts to catch popular favor or applause."
Mon 18th
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