Article spinning

Spamming technique for search engine optimization

Article spinning is a writing technique used to deceitfully create what appears to be new content from pre-existing works. It is commonly used in on the internet by websites as a method of search engine optimization (SEO) and by students as a form of plagiarism. Content spinning works by replacing specific words, phrases, sentences, or even entire paragraphs with any number of alternate versions, in order to provide a slightly different variation with each spin — also known as Rogeting. This process can be completely automated or written manually as many times as needed. Early content produced through automated methods often resulted in articles which were hard or even impossible to read. However, as article-spinning techniques were refined they became more sophisticated, and can now result in readable articles which, upon cursory review, can appear original.

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