#bionicle
Bionicle
Toy line and associated narrative by the LEGO Group
Bionicle is a line of Lego construction toys, marketed primarily towards 8-to-16-year-olds. The line originally launched in 2001 as a subsidiary of Lego's Technic series. Over the following decade, it became one of Lego's biggest-selling properties, turning into a franchise and being one of the many factors in saving the company from its financial crisis of the late 1990s. Despite a planned twenty-year tenure, the theme was discontinued in 2010, but was rebooted in 2015 for a further two years.
Mon 12th
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