Boilerplate text

Standard template of written text

Boilerplate text, or simply boilerplate, is any written text (copy) that can be reused in new contexts or applications without significant changes to the original. The term is used about statements, contracts, and source code, and is often used in the media pejoratively to refer to clichéd or unoriginal writing.

This keyword could refer to multiple things. Here are some suggestions: