Communication accommodation theory

Theory that people adjust speech style to listeners

Communication accommodation theory (CAT) is a theory of communication, developed by Howard Giles, concerning "(1) the behavioral changes that people make to attune their communication to their partner, (2) the extent to which people perceive their partner as appropriately attuning to them". This concept was later applied to the field of sociolinguistics, in which linguistic accommodation or simply accommodation is the process of individuals adapting their style of speaking to become more like the style of their conversational partners.

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