#competitor_indexing
Competitor indexing
Competitor indexing is a price setting technique used by marketers, in which a firm pegs the prices of its products those of a competitor. This may involve matching competitors' prices, or setting prices at a fixed amount or percentage above or below. This strategy is typically used by fringe firms in industries with one or two dominant companies, and is sometimes referred to as the "follow the leader" strategy.
Fri 20th
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