Cookie stuffing

Deceptive affiliate marketing technique

Cookie stuffing is a deceptive tactic in affiliate marketing. In affiliate marketing, individuals (affiliates) are compensated for enticing consumers to buy products through specially crafted URLs that set cookies on users' browsers to track which affiliate referred the user to the site. Affiliates engaging in cookie stuffing use invasive techniques, like pop-up ads, to falsely claiming credit for sales they did not facilitate.

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