Corinthian leather

Marketing term used by Chrysler

Corinthian leather is a marketing term coined by the advertising agency Bozell in 1974 to describe the leather upholstery used in certain luxury vehicles of the Chrysler automobile company. The car advertisements conceptually developed the term Corinthian leather to suggest a premium product of foreign origin denoting "something rich in quality, rare, and luxurious". The upholstery was in fact a domestic product made by the Radel Leather Manufacturing Company in Newark, New Jersey.

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