Keywords

#cost_per_lead

Cost per lead

Online advertising pricing model

Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation.

Mon 19th

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Cost per lead Cost per action Cost per mille Online advertising Performance-based advertising Pay-per-click Click-through rate Pay-per-call advertising Michael Walrath View-through rate
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