Cult

Group controlled by a leader and/or an idea

A cult is a group requiring unwavering devotion to a set of beliefs and practices which are considered deviant outside the norms of society, which is typically led by a charismatic and self-appointed leader who tightly controls its members. It is in some contexts a pejorative term, also used for new religious movements and other social groups which are defined by their unusual religious, spiritual, or philosophical beliefs and rituals, or their common interest in a particular person, object, or goal. This sense of the term is weakly defined – having divergent definitions both in popular culture and academia – and has also been an ongoing source of contention among scholars across several fields of study.

This keyword could refer to multiple things. Here are some suggestions: