Keywords

#customer_value_maximization

Customer value maximization

Customer value maximization (CVM) is a real-time service model that, proponents say, goes beyond basic customer relationship management (CRM) capabilities, identifying and capturing maximum potential from prospective and existing customers. Customer value maximization is about:

Sun 7th

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Customer value maximization Customer lifetime value Economic value to the customer Customer retention Shareholder value Value proposition Cross-selling Customer relationship management Customer success Customer data
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