Decision field theory

Model of human decision-making

Decision field theory (DFT) is a dynamic-cognitive approach to human decision making. It is a cognitive model that describes how people actually make decisions rather than a rational or normative theory that prescribes what people should or ought to do. It is also a dynamic model of decision-making rather than a static model, because it describes how a person's preferences evolve across time until a decision is reached rather than assuming a fixed state of preference. The preference evolution process is mathematically represented as a stochastic process called a diffusion process. It is used to predict how humans make decisions under uncertainty, how decisions change under time pressure, and how choice context changes preferences. This model can be used to predict not only the choices that are made but also decision or response times.

This keyword could refer to multiple things. Here are some suggestions: