Democratized transactional giving

Form of corporate philanthropy

Democratized transactional giving is a form of corporate philanthropy and the latest evolution in cause marketing, where consumers, and not the brand in question, have maximum control over the causes they choose to support. Augmenting traditional corporate philanthropy and participatory cause marketing, democratized transactional giving empowers consumers to become better brand and cause advocates while promoting a strong behavioral influence that seeks to yield greater loyalty and brand commitment.

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