Diamonique

Jewelry companies of the United States

Diamonique is the brand name used by television shopping network QVC for their cubic zirconia simulated colorless diamond, simulated colored diamond, and simulated colored gemstone jewelry. QVC acquired the manufacturing facilities, proprietary technology and trade name rights from MSB Industries, Inc. in 1988. Starting in April 2001, QVC began a limited distribution of Diamonique jewelry at Target retail locations. In the 1990s, Diamonique jewelry made up approximately 5% of QVC's sales. Sales of jewelry for QVC have naturally declined as the company has diversified their shopping programming.

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