Diderot effect

Social phenomenon

The Diderot effect is a phenomenon that occurs when acquiring a new possession leads to a spiral of consumption that results in the acquisition of even more possessions. In other words, buying something new can cause a chain reaction leading to one buying more and more things. Each new item makes one feel like one needs other things to go with it or to keep up with it. This can lead to overspending and accumulating more possessions than one needs or uses.

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