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#direct-to-consumer_advertising

Direct-to-consumer advertising

Promotion of medical products directly to consumers

Direct-to-consumer advertising (DTCA) refers to the marketing and advertising of pharmaceutical products directly to consumers as patients, as opposed to specifically targeting health professionals. The term is synonymous primarily with the advertising of prescription medicines via mass media platforms—most commonly on television and in magazines, but also via online platforms.

Fri 14th

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Direct-to-consumer advertising Direct to consumer Direct marketing Self-diagnosis Cielo Magno Pharmaceutical industry Targeted advertising Advertising Healthcare in the United States Consumer movement

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