Euphemism

Innocuous word or expression used in place of one that may be found offensive

A euphemism is an innocuous word or expression used in place of one that is deemed offensive or suggests something unpleasant. Some euphemisms are intended to amuse, while others use bland, inoffensive terms for concepts that the user wishes to downplay. Euphemisms may be used to mask profanity or refer to topics some consider taboo such as mental or physical disability, sexual intercourse, bodily excretions, pain, violence, illness, or death in a polite way.

This keyword could refer to multiple things. Here are some suggestions: