Faith-based marketing

Marketing strategy based on appeal to religious customers

Faith-based marketing is the integration of religious faith into marketing and business. Such agencies specialize in marketing faith-based products and creating partnerships that target specific groups, such as the family-based audience. In the United States this type of marketing can help reach Christians, who enjoy an estimated purchasing power of over $5.1 trillion a year. Marketing research conducted by Nokia has shown that one of the most-desired features that adherent Muslims look for in cell phones is a Qibla finder that will orient them towards Mecca during prayer. As the desire for religion-on-demand grows, more modern, technologically-advanced products are being designed to help believers maintain traditional religious practices. Faith-based design allows companies to reach strong existing markets in new ways.

This keyword could refer to multiple things. Here are some suggestions: