Frutiger Aero

User interface design style and Internet aesthetic

Frutiger Aero, sometimes known as Web 2.0 Gloss, is a retrospective name applied to a design trend observed mainly in user interfaces and Internet aesthetics from the 2000s, before falling in popularity during the 2010s. The term Frutiger Aero is derived from Windows Aero, which exemplifies the style, and Adrian Frutiger, a Swiss typeface designer who was responsible for many of the humanist typefaces that were often used in older computing interfaces.

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