Keywords

#go-to-market_strategy

Go-to-market strategy

Economic plan for businesses

A go-to-market strategy, or GTM strategy, is the plan of an organization, utilizing their outside resources, to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. The goal is to enhance the overall customer experience by not only offering a superior product and/or more competitive pricing, but also creating a clear framework and plan to penetrate a defined market and/or target audience.

Tue 18th

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Go-to-market strategy Marketing strategy Brianne Kimmel Strategy Market domination Product strategy Marketing effectiveness Customer acquisition cost Target market Market penetration
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