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#heuristic-systematic_model_of_information_processing

Heuristic-systematic model of information processing

The heuristic-systematic model of information processing (HSM) is a widely recognized model by Shelly Chaiken that attempts to explain how people receive and process persuasive messages.

Sun 16th

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Heuristic-systematic model of information processing Attitude change Heuristic Heuristic (psychology) Availability heuristic Large language model Elaboration likelihood model Technology acceptance model Dual process theory Natural language processing
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