Hidden champions

Nickname for less known but highly successful companies

Hidden champions are relatively small but highly successful companies that are concealed behind a curtain of inconspicuousness, invisibility, and sometimes secrecy. The term was coined by Hermann Simon. He first used the term in 1990 as a title of a publication in a scientific German management journal, describing the small, highly specialized world-market leaders in Germany. According to his definition, a company must meet three criteria to be considered a hidden champion:Number one, two, or three in the global market, or number one on the company's continent, determined by market share Revenue below $5 billion Low level of public awareness

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