Kansei engineering

Kansei engineering aims at the development or improvement of products and services by translating the customer's psychological feelings and needs into the domain of product design. It was founded by Mitsuo Nagamachi, professor emeritus of Hiroshima University. Kansei engineering parametrically links the customer's emotional responses to the properties and characteristics of a product or service. In consequence, products can be designed to bring forward the intended feeling.

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