Kumamon

Mascot of Kumamoto Prefecture, Japan

Kumamon (くまモン) is a mascot created by the government of Kumamoto Prefecture, Japan. It was created in 2010 for a campaign created to draw tourists to the region after the Kyushu Shinkansen line opened. Kumamon subsequently became nationally popular, and in late 2011, was voted top in a nationwide survey of mascots, collectively known as yuru-chara, garnering over 280,000 votes. Following his success in the contest, Kumamoto earned ¥11.8 billion in merchandising revenue for the first half of 2012, after having only earned ¥2.5 billion throughout all of 2011. Kumamon enjoys tremendous popularity throughout the world.

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