Lammily

American fashion doll

Lammily is an American fashion doll developed by Nickolay Lamm in 2014. The doll was conceived as an "average" alternative to Mattel's Barbie line, which has received controversy over its body image and proportions. Lamm created the toy using proportions of the average 19-year-old woman as indicated by the Centers for Disease Control (CDC) (Petri). The name "Lammily" was formed by combining his last name and "family".

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