Live.ly

Chinese live-streaming service, now TikTok

Live.ly was a social media live-streaming service headquartered in Shanghai, with an American office in San Francisco, California. The app was launched in June 2016 by Musical.ly and officially released globally at VidCon in July 2016. On the platform, users could stream live videos for others to watch. Viewers could send chat messages that the live streamer received and read in real time. Additionally, users had the option to send virtual gifts, which could be converted into real-life currency for the live streamer. Users could also live-stream to their main Musical.ly account.

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