Livery

Uniform, insignia or symbol

A livery is an identifying design, such as a uniform, ornament, symbol or insignia that designates ownership or affiliation, often found on an individual or vehicle. Livery often includes elements of the heraldry relating to the individual or corporate body featured in the livery. Alternatively, some kind of a personal emblem or badge, or a distinctive colour, is featured.

This keyword could refer to multiple things. Here are some suggestions: