Market requirements document

A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service. It is typically written as a part of product marketing or product management. The document should explain:What (new) product is being discussed Who the target customers are What products are in competition with the proposed one Why customers are likely to want this product. What holds the customers back from purchasing the product.

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