#marketing_research_mix
Marketing research mix
The term Marketing research mix was created in 2004 and published in 2007. It was designed as a framework to assist researchers to design or evaluate marketing research studies. The name was deliberately chosen to be similar to the Marketing Mix - it also has four Ps. Unlike the marketing mix these elements are sequential and they match the main phases that need to be followed. These four Ps are: Purpose; Population; Procedure and Publication.
Mon 28th
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