Keywords

#media_system_dependency_theory

Media system dependency theory

1976 theory developed by Sandra Ball-Rokeach and Melvin Defleur

Media system dependency theory (MSD), or simply media dependency, was developed by Sandra Ball-Rokeach and Melvin Defleur in 1976. The theory is grounded in classical sociological literature positing that media and their audiences should be studied in the context of larger social systems.

Tue 4th

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Media system dependency theory Dependency theory Uses and gratifications theory World-systems theory Sandra Ball-Rokeach Functional dependency Systems theory Medium theory Modernization theory Crown Dependencies
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