Mexx

Dutch fashion brand

Mexx is a fashion brand of Turkish company Eroğlu Holding that was created in the Netherlands by Rattan Chadha in 1986 by merging his brands Moustache and Emmanuelle. The brand's name is a combination of two of Chadha's previous business ventures, a men's line "Moustache" and a women's line "Emanuelle" It takes the first letter of both brands and adds two kisses to it: Mexx. M (oustache) + E (manuelle) + XX = MEXX. The advertising campaign "Everything should be XX" from 1986 caught on attention and Mexx became popular.

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