Michigan model

Voter choice theory

The Michigan model is a theory of voter choice, based primarily on sociological and party identification factors. Originally proposed by political scientists, beginning with an investigation of the 1952 Presidential election, at the University of Michigan's Survey Research Centre. These scholars developed and refined an approach to voting behaviour in terms of a voter's psychological attachment to a political party, acknowledging cleavages on a group level, which would be continued over the next two decades.

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