#multivariate_landing_page_optimization
Multivariate landing page optimization
Test variations of web page elements to find the best one
Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo. This example yields k×m×n landing page configurations.
Fri 15th
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