Ostrich effect

Attempt made by investors to avoid negative financial information

The ostrich effect, also known as the ostrich problem, was originally coined by Galai & Sade (2003). The name comes from the common legend that ostriches bury their heads in the sand to avoid danger. This effect is a cognitive bias where people tend to “bury their head in the sand” and avoid potentially negative but useful information, such as feedback on progress, to avoid psychological discomfort.

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