#ourcolony
OurColony
2005 alternate reality game and viral marketing campaign for the Xbox 360
OurColony is a search opera-type alternate reality game (ARG) and a viral marketing campaign for the early marketing of the Xbox 360. The game asks players to form colonies and earn points by completing various tasks. This use of an ARG is similar to I Love Bees, which was a viral marketing campaign for the Xbox game Halo 2, and another ARG for the Xbox 360 game Halo 3.
Mon 9th
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