Out-of-box experience

Experience an end-user has when taking a product after unboxing

An out-of-box experience is the experience an end-user has when taking a product after unboxing, or for digital distribution, runs the installer, and is preparing to first use it, as opposed to the point-of-sale experience or the interaction experience of an expert user. In computing, this includes the initial configuration of a piece of hardware or software on a computer. The out-of-box experience is typically the first impression a product creates, such as the ease with which a buyer can begin using the product. For hardware products, a positive OOBE can be created with logical easy-to-follow instructions and good quality of manufacturing. It can also be defined as the experience an online shopper has when receiving an item in the mail, that begins with the box itself, how the item is presented when opening the box, what the paperwork looks like and includes.

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