Pet Rock

Collectible toy

Pet Rock is a collectible toy made in 1975 by advertising executive Gary Dahl. They were rocks packaged in custom cardboard boxes complete with ventilation holes and straw bedding imitating a pet carrier. The fad lasted about six months, ending after a short increase in sales during the Christmas season of December 1975. Although by February 1976 they were discounted due to lower sales, Dahl sold over one million Pet Rocks for $4 each, and became a millionaire.

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