Photo elicitation

Photo elicitation is a method of interview used in research which incorporates photographs in the interviews. The method is participatory-oriented and is used in different research areas such as visual sociology, marketing research, and public health. In the method, images are used to prompt and guide in-depth interviews and to evoke reactions from the interview participant. The types of images used include photographs, video, paintings, cartoons, graffiti, and advertising, among others. Either the interviewer or the subject may provide the images.

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