Political correctness

Measures to avoid offense or disadvantage

"Political correctness" is a term used to describe language, policies, or measures that are intended to avoid offense or disadvantage to members of particular groups in society. Since the late 1980s, the term has been used to describe a preference for inclusive language and avoidance of language or behavior that can be seen as excluding, marginalizing, or insulting to groups of people disadvantaged or discriminated against, particularly groups defined by ethnicity, sex, gender, sexual orientation, or disability. In public discourse and the media, the term is generally used as a pejorative with an implication that these policies are excessive or unwarranted.

This keyword could refer to multiple things. Here are some suggestions: