Problematic integration theory

Problematic Integration Theory is a theory of communication that addresses the processes and dynamics of how people receive, evaluate, and respond to information and experiences. The premises of PI are based on the view that message processing, specifically the development of probabilistic and evaluative orientations, is a social and cultural construction. In situations where there is agreement between probabilistic orientation and evaluative orientation, integration is in harmony, i.e., not problematic. However, when there is disagreement between these orientations about an object, then integration becomes problematic. This disharmony leads to conflict and discomfort, which can manifest itself as cognitive, communicative, affective, and/or motivational.

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