Product Red

Brand that engages firms to eliminate HIV/AIDS in Africa

Product Red is a licensed brand by the company Red that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in eight African countries, namely Eswatini, Ghana, Kenya, Lesotho, Rwanda, South Africa, Tanzania, and Zambia. It is licensed to partner companies including Apple Inc., Nike, American Express (UK), The Coca-Cola Company, Starbucks, Converse, Electronic Arts, Primark, Head, Buckaroo, Penguin Classics, Gap, Armani, FIAT, Hallmark (US), SAP, Beats Electronics, and Supercell.

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