Keywords

#psychographics

Psychographics

Qualitative methodology used to describe traits of humans on psychological attributes

Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" The term psychographics is derived from the words "psychological" and "demographics" Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions, and values and lifestyles (VALS).

Fri 6th

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Psychographics Psychographic segmentation Psychographic filtering Market segmentation Target audience VALS Market research Marketing Targeted advertising Audience segmentation
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