Pubic Wars

1960s-70s "war" between Playboy and Penthouse magazines

The Pubic Wars, a pun on the Punic Wars, was a rivalry between the American men's magazines Playboy and Penthouse during the 1960s and 1970s. Each magazine strove to show just a little bit more nudity on their female models than the other, without getting too crude. The term was coined by Playboy owner Hugh Hefner. In 1950s and 1960s United States, it was generally agreed that nude photographs were not pornographic unless they showed pubic hair or genitals. Mainstream mass-market photography was careful to come close to this line without stepping over it. Consequently, the depiction of pubic hair was de facto forbidden in U.S. pornographic magazines of the era.

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