Queerbaiting

In media, hinting at but not depicting queer relationships

Queerbaiting is a marketing technique for fiction and entertainment in which creators hint at, but do not depict, same-sex romance or other LGBTQ+ representation. The purpose of this method is to attract ("bait") a queer or straight ally audience with the suggestion or possibility of relationships or characters that appeal to them, while not alienating homophobic members of the audience or censors by actually portraying queer relationships.

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