Racebending

Cultural appropriation

Racebending was coined as a term of protest in 2009 as a response to the casting decisions for the live-action film adaptation of the television series Avatar: The Last Airbender. The starring roles of the show were coded as being of East Asian (Aang) and Inuit descent, but were played by actors of European descent in the film. The initial protests such as "Saving the World with Postage," were created in a LiveJournal online forum that initially responded to the casting decisions by "inundating Paramount with protest mail." However, the cast went unaltered and when production began, the leaders of this protest responded by founding the advocacy group and accompanying website Racebending by "playfully borrowing the concept of manipulating elements (bending) from the Avatar universe."

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