Salmon chaos

2021 incident of name changes in Taiwan

In March 2021, a wave of Taiwanese people changed their legal names to include the Chinese word for salmon to take advantage of a promotion by the Japanese conveyor belt sushi chain Sushiro. The chain offered free sushi to guests whose names included the word. This phenomenon was dubbed the "salmon chaos" by English-language media. The incident garnered significant criticism by public figures and the general population.

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