Social identity approach

Research and theory pertaining to two intertwined, but distinct, social psychological theories.[

"Social identity approach" is an umbrella term designed to show that there are two methods used by academics to describe certain complex social phenomena- namely the dynamics between groups and individuals. Those two theoretical methods are called social identity theory and self-categorization theory. Experts describe them as two intertwined, but distinct, social psychological theories. The term "social identity approach" arose as an attempt to mitigate against the tendency to conflate the two theories, as well as the tendency to mistakenly believe one theory to be a component of the other. These theories should be thought of as overlapping. While there are similarities, self categorisation theory has greater explanatory scope and has been investigated in a broader range of empirical conditions. Self-categorization theory can also be thought of as developed to address limitations of social identity theory. Specifically the limited manner in which social identity theory deals with the cognitive processes that underpin the behaviour it describes. Although this term may be useful when contrasting broad social psychological movements, when applying either theory it is thought of as beneficial to distinguish carefully between the two theories in such a way that their specific characteristics can be retained.

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