Social research

Research conducted by social scientists

Social research is research conducted by social scientists following a systematic plan. Social research methodologies can be classified as quantitative and qualitative.Quantitative designs approach social phenomena through quantifiable evidence, and often rely on statistical analyses of many cases to create valid and reliable general claims. Qualitative designs emphasize understanding of social phenomena through direct observation, communication with participants, or analyses of texts, and may stress contextual subjective accuracy over generality.

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