Social salience

In social psychology, social salience is the extent to which a particular target draws the attention of an observer or group. The target may be a physical object or a person. If the target is a person, they may be alone or a member of a group or else in a situation of interpersonal communication. It is based on the way a particular feature can be linked to a certain type of speaker, who is then associated with social and emotional evaluations. These evaluations are then transferred to the linguistic feature.

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